Set Your Standard

Built for the ones who call Elk Grove Home

Drop 001 - The First Standard

A limited release featuring our first shirt and sweater - designed to represent Elk Grove the right way

No trends. No hype chasing.

Just hometown pride done properly.

Once it's gone, it's gone.

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The Grove.

Elk Grove isn't just a suburb.

Its where we grew up.

Where we played sports.

Where we went to school.

Where families are built.

But nobody was setting the standard for how our city should be represented.

So we did.

The Elk Grove Standard was created to bring respect to our growing city -- through quality pieces you can wear every day.

This isn't just clothing.

It's pride.

Set Your Standard.

The Standard Isn't Average.

Every piece is designed to be worn anywhere.

School. Work. Games. Everyday life.

Comfortable. Clean. Timeless.

Because when you wear The Elk Grove Standard, you’re representing more than yourself.

You’re representing home.